No Tradeshows to Market At? Here’s How You Can Bridge the Gap
Tradeshows have been a go-to event for many of our clients looking to get their brand or business in front of a large pool of potential customers. And even though we look to the future with optimism, we know the chances of large, in-person gatherings returning anytime soon are slim at best…
So, if you’ve been asking yourself, “Now what?” for the last few weeks or months, here are some tips to steer you in the right direction…
Virtual Events
Trade shows have always been a popular way to market a business, product, or service. But with advances in social media and video conferencing, there are new alternatives to having an in-person exhibit space.
Consider hosting a webinar series to showcase the products and services your company has to offer. Host it live to answer questions on the spot, boost engagement, and get feedback in real-time. Feature a panel of product experts and leave time for a Q&A session toward the end.
Then, team up with our full-service design agency to help you plan, promote, and execute the event. Work with us to build a dedicated landing page, create a social media plan, and launch an email campaign… or let us do it all for you!
Product Demos
Channels like YouTube and Vimeo are extremely popular for product demonstrations, and consumers love absorbing this type of content. Work with a creative team to make a series of short and informative how-to videos that convey the value of your products. What specific problem are you solving, and how are you doing it better than your competitors?
Your Digital Toolbox
There’s a good chance your exhibit booth had brochures, signage, and maybe even some swag to draw in potential customers. Without tangible marketing materials, you need to find new ways to lure your audience in.
Investing in high-impact digital ads, explainer videos, long-form content like detailed blog posts, and your overall appearance will help you stand out in the noisy online space. Our team is well-versed in creating targeted content and delivering it to the right audience so you can maximize your reach.
The best news? You can be totally hands-off on the design and advertising side of things if you want to stay 100% focused on business operations. Outsourcing your creative from concept to execution will propel your business forward in these turbulent times – no marketing experienced required!