Out-of-the-Ordinary Advertising: Creative Ways to Promote Your Brand, Products, or Services
Strong advertising isn’t just about getting the right message out, it’s also about how that message is delivered.
How many times have you walked past a product without paying any mind to it? Our brains are constantly working to filter the information we’re processing, so it’s easy for something dull or understated to get “muted” in all the commotion.
Thankfully, there’s a way to get past that. It requires some unconventional thinking, which just so happens to be one of our specialties. The next time you’re gearing up for a product launch or an important event, consider investing in some out-of-the-ordinary advertising. Here are some unique formats to get you started.
Tell Your Story
Educate your prospects through creative messaging to create an emotional connection and build rapport. Human connections are the lifeblood of a strong brand, and success is often a byproduct of these relationships. Instead of trying to sell something, show someone why they should invest in your business or organization. This award-winning design features a timeline that tells the story behind this business.
Go Big or Go Home!
Bus wraps are like a mobile billboard for your business, and with the right graphic designer, they’ll definitely garner some serious attention. Get your brand in front of a large audience inside of major cities or along major highways. This is one of the most attention-grabbing ad formats out there if you don’t want to leave anything to chance!
On-the-go Advertising
Mobile food and beverage carts are another great way to bring your message to the masses. The opportunities are endless… Market on the streets of a bustling city, partner with a local wholesaler, or offer refreshments at an upcoming trade show. Set up shop around major attractions and landmarks and wait for the tourists to flood in.
Make a Grand Entrance
First appearances are everything, so consider sprucing up the entrance to your business. Adding some unique signage or accents to the exterior of any building can enhance its look and feel. It might seem low key but reaching your potential customers through various touch points can make a lasting impact.
The Buzzer Beater
Instead of promoting your brand through various smaller outlets, save your marketing budget for something bigger: GAME DAY! This is a proven way to get your ad campaign in front of hundreds (if not thousands) of people, all in one place. You’ll be advertising to an emotionally-charged audience, which tends to influence purchasing decisions in your favor. Who knows, you may just land a customer or two before the buzzer beater.
Promoting your brand, products, or services requires out-of-the-box thinking. Going the basic route might save you on costs, but it won’t bring in qualified leads. Give your brand an appearance that will make your prospects stand up and take notice of what you have to offer.
Our creative experts are skilled to take on even the most challenging products. You are truly only limited by your imagination! Contact us today to start brainstorming your specialty design.