Project Spotlight: World Wide Metric - 45th Anniversary Commemorative Logo
Your business is booming. Your brand is recognizable. Your customers are loyal. Now what? Companies who continually increase their levels of success are those who reinvest in their business. Establishing a fresh yet consistent image is key to securing your place in an ever-changing market.
Today’s customers are savvier than ever before. They purchase products and services from companies who pair expertise with an in-depth understanding of current trends. One unique way to shake up your image and keep your brand fresh is to unveil a limited edition logo to commemorate a special occasion or celebration!
In honor of their 45th year in business, World Wide Metric, a second-generation family run company, which serves the maritime industry commissioned Dark Horse Design to create an anniversary logo.
World Wide Metric founder Constantinos Contos provided customers with unparalleled service and continually searched for ways to improve business practices. In 2000 the next generation took the helm. Within 15 years the company enjoyed a 400% increase in sales. Current CEO George Contos stated, “We pride ourselves on doing a better job today than we did yesterday – always improving – to provide superior service for our customers and be an outstanding partner for our suppliers.”
The innovative Dark Horse Design team highlighted World Wide Metric’s history of excellence by offering a fresh twist on the company’s existing logo. The team used a brilliant combination of the flange (one of their most popular products), an illustration of a marine vessel (which uses its products) and the tagline, “Keeping The World Flowing for 45 Years,” in the new logo design.
A professional logo should be scalable to a variety of materials and sizes while maintaining a consistent image and staying recognizable to the public. To celebrate their milestone year, World Wide Metric had the 45th Anniversary commemorative logo printed on t-shirts, bags, and lots of other exciting promotional items.
World Wide Metric can attribute their growing success to a constant desire to push forward and challenge accepted business norms. By continually analyzing their marketing, World Wide Metric ensures their image is in line with their brand and company identity while assuring customers they are the leaders in their industry.