Weighing the Benefits of Direct Mail in a Digital World
Life looks different for a lot of your clients and customers right now. Many have stopped their go-go-go routines and are finding themselves spending more time at home, slowing down for the first time in a while.
This gives you a unique opportunity to meet them where they’re at by revamping your marketing materials and giving direct mail a try – here’s why.
More Eyes on Your Brand or Business
Unlike the flood of emails that are skimmed through and then archived, people actually read physical mail. And if you’re putting thought into how it’s presented, your odds of getting noticed in a stack are much greater. We’re all curious, and we’re all creatures of habit. Additionally, direct mail is great way to let your professionalism and attention to detail shine through.
Greater Design Flexibility
While there are endless platforms you can use to deliver your emails, most of them have the same type of functionality. Direct mail, on the other hand, is creative and flexible. You can change the shape and size of marketing materials, including envelopes, brochures, business cards, and more. You can also take advantage of design techniques like layering, custom die cuts, and offset printing.
Tangible, Lasting Benefits
It can be hard to connect with people in the digital world because you’re constantly competing for their attention. So, if someone comes across an email or an online ad from a company they don’t know, they won’t pay much mind to it. Traditional marketing gives you the opportunity to gain brand exposure and recognition over time, connecting with your audience in a tangible way.
Plus, if you’re effective enough, there’s a good chance your marketing materials will end up somewhere that an email or digital ad couldn’t – a side table, refrigerator, or maybe even a wallet.
Targeted and Reliable
People change their email addresses for a number of reasons – they’ve outgrown it, switched jobs or internet providers, or had a security concern. They might even have a dedicated “junk” email that they’re using to sign up for offers or communicate with businesses. Having a list of physical addresses is incredibly valuable because it’s often more reliable and consistent, making your ideal audience easier to target.
With all this in mind, it’s important to remember that traditional marketing and direct mail do not have to replace your efforts on the digital front. In fact, the most successful brands and businesses take a well-rounded approach to their advertising campaigns by leveraging both traditional and digital marketing.
Contact Dark Horse Design to learn more about the full-service treatment and competitive pricing we offer our clients in Neptune, NJ.