How to Get Your Website Customer-Ready in Changing Times
Most of us have experienced some type of social “withdraw” lately and are either looking to fill the gaps in our day or try something new. If you’re a brand or business owner, your customers are no exception…
More and more companies are turning to virtual events as a way to entice their audience and keep sales coming in. And even if you’re still doing in-person events or activities, marketing them calls for a new approach.
Businesses and brands need to have a strategy to not just drive traffic to their event, but hold attention and create engagement opportunities. You need the right platform to make memorable moments for your attendees, and it all starts with your website.
Design and Functionality
When you’re creating a virtual event, you don’t have to reinvent the wheel – you simply have to display your content differently. Instead of investing in pop-up displays and banner stands, focus on marketing collateral like your landing pages, infographics, and case studies.
If you’re planning to host something like a virtual run or conference, you should also have a system in place to capture attendee information. Getting your website professionally set up with forms and lead capture pages will give you an opportunity to reach out to participants later through re-engagement campaigns.
You also have cost and accessibility working in your favor since your customers won’t have to budget for the things like meals, the cost of travel, or entrance fees. That means they’re more inclined to spend money on different opportunities presented to them, whether that be an online fundraiser or your products and services – but only if they’re given that option.
Creating the Right Experience
Additionally, it’s important that you create a great user experience by incorporating the right elements on your website. This scuba dive boat makes it seamless for anyone visiting to check their dive calendar, view rates and services, and complete an online booking.
Even if you’re not hosting a shipwreck visit soon, there are numerous ways to build a user-friendly website that’s unique to your own brand or business. Mobile compatibility, improved navigation, newsletter signup forms, a countdown timer, clear call-to-actions… The options are only limited by your own imagination
Whether your website is outdated, or you simply never found it necessary to have one, it’s time to change your game plan - your business and customers depend on it. Team up with a future-focused design agency who knows how to not just adapt to the current times, but plan for the next era of your business evolution.