Project Spotlight - Encore Surgical Gloves
At Dark Horse we pride ourselves on our ability to understand the specific needs of each of our diverse clients. A skilled designer can create visually appealing packaging, but our highly talented staff of creative professionals at Dark Horse takes innovative product packaging to the next level. Killer package design should be both captivating and functional. By asking the right questions and listening to our clients’ requirements, we are able to decipher exactly how a product will ultimately be used and in turn determine an innovative solution.
Existing client, Ansell Healthcare wanted to re-launch six of their existing surgical glove packages and introduce three new items. Three packaging components would be included for each style: a shipper carton, an inner dispenser box, and a pouch containing a pair of gloves. Our client stressed the importance of medical staff members’ need to identify and access the surgical gloves they prefer quickly and easily.
After reviewing feedback from the medical community, our team at Dark Horse learned medical facilities are typically brand loyal. Health care professionals locate the type and style of protective, surgical gloves they prefer from a closet or shelf, chiefly by the appearance of the box. Armed with this knowledge, we developed dynamic new surgical glove packaging for Ansell Healthcare. Playing with the theme of an unveiling, the reinvented design is revealed by peeling away the original, clinical looking, concept. Our Dark Horse team added a bold and exciting dash of color to make it even easier for end users to differentiate between the gloves.
The packaging we created for the Ansell Healthcare surgical gloves was extremely well received. The clever, peel away concept enabled a seamless transition to the new, bolder design.