Name

First Name

Last Name

Phone

(###)

###

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Company Name

Company & Brand Identity:

Do you have a tag line for your company?

What Products and Services do you offer?

What values or mission does your company stand for?

How would you describe your brand’s personality in a few words? (e.g., modern, playful, sophisticated, traditional, edgy, etc.)

Who is your target audience? (Demographics, interests, lifestyle)

Logo Preferences & Vision:

Do you have any specific ideas or concepts in mind for your logo?

Are there any symbols, imagery, or elements that should be included or avoided?

What emotions or messages do you want your logo to convey?

Do you prefer a text-based logo, an icon-based logo, or a combination of both?

Are there any logos (inside or outside your industry) that you admire? Why?

Color, Style & Aesthetics:

Do you have any preferred colors, or should we suggest a palette?

Are there any colors you absolutely want to avoid?

What type of typography do you like? (Serif, sans-serif, script, bold, thin, etc.)

Do you want a minimalist or detailed design?

Should the logo be more classic/timeless or modern/trendy?

Usage & Practical Considerations:

Where will the logo primarily be used? (Website, business cards, signage, packaging, merchandise, etc.)

Will it need to be adaptable for different formats (horizontal, stacked, square, favicon, etc.)?

Do you need any variations, such as an icon-only version or a monogram?

Should the logo align with any existing brand materials or be a fresh start?

Project Scope & Logistics:

What is your ideal timeline for completion?

Who will be involved in the decision-making process?

List any necessary names/emails we should include on correspondence

Do you need additional branding materials (business cards, social media graphics, brand guidelines, etc.)?

Is there anything else we should know about your vision or expectations?

I have completed this questionnaire.

YES