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PPC Digital Marketing Questionnaire
PPC Digital Marketing Questionnaire
Name
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First Name
Last Name
Email
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Phone
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(###)
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Company Name
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Business Overview:
What is your business name and website URL?
Briefly describe your products or services.
What makes your business unique compared to competitors?
Who are your top 3 competitors (direct or indirect)?
Goals & Objectives
What are your main goals for running ads? (e.g., lead generation, online sales, phone calls, brand awareness, event signups)
Do you have specific KPIs in mind? (e.g., cost per lead, ROAS, conversion volume)
What would a “successful campaign” look like for you in 3 months?
Target Audience
Who is your ideal customer? (age, gender, location, job title, income, lifestyle, interests)
Are there audiences you want to exclude? (e.g., job seekers, certain regions, bargain hunters)
Where are your customers located? (specific cities, states, or countries)
Current & Past Marketing
Have you run Google Ads or Meta Ads before? If yes, what worked and what didn’t?
Do you currently use other marketing channels (SEO, email, influencer, offline)?
Do you have analytics or conversion tracking already set up?
Offer & Conversion Funnel
What is your primary call-to-action? (buy now, book a call, request a quote, etc.)
Do you have any promotions, discounts, or offers we can leverage?
What landing page(s) should we send traffic to? Are these optimized for conversions?
Budget & Timeline
What is your planned monthly ad budget?
Do you want to run campaigns continuously or around specific events/seasons?
Do you have any geographic budget preferences (e.g., more spend in certain states)?
Messaging & Creative
What key messages or selling points should be emphasized in the ads?
Do you already have ad creatives (images, videos, copy), or do you need us to create them?
Are there brand guidelines we need to follow (colors, logos, tone of voice)?
Keyword Discovery (for Google Ads)
What words or phrases do customers typically use when searching for your products/services?
Are there specific keywords you want to target? Are there keywords you definitely want to avoid (negative keywords)?
Do customers search more for your product/service by brand name or by generic terms?
What problems are your customers trying to solve when they come to you?
Is there anything else we should know to best represent your brand?
I have completed this questionnaire.
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YES
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